In fact, reports say that there’s a tough competition that’s currently going on between a Mumbai and Chennai based audio company for acquiring the ‘Endhiran’ audio rights. And the buzz is that ‘Endhiran’ audio rights has been sold for a record price of Rs 7 crores– the highest for any South Indian film and equaling the Bollywood.
Sources say that ‘Mani Ratnam’s ‘Villian’ audio rights have been purchased for around Rs 2 crores, but ‘Endhiran’ is something phenomenal, as it went for more than three folds of ‘Villian’.
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